Guilford
Child Development (GCD) was founded in 1967 as United
Day Care Services, a collaborative community effort to
support quality affordable and accessible child care.
Since then, our agency has expanded its services to meet
community needs with a mission “to help young children
and families reach their full potential”.
Thank you to Fairway Outdoor Advertising of the Triad. As part of Guilford Child Development’s 40th anniversary two billboard designs were created and ran throughout Guilford County from October 15 through January 15. The campaign consisted of two boards: one promoting our childcare search engine at www.guilfordchilddev.org/search and another, promoting our mission of “Empowering Children and Families.”
The goal of our campaign was to increase awareness with, and access to, everyone in need of our services; and to increase awareness with the general public, especially those who might help GCD add new services and expand existing services through contributions, advocacy, etc. The billboards rotated at several locations across the county. Each location changed every four weeks giving us greater exposure in the community.
We could not have produced these billboards without the help of many supporters including our board members, The Sales Factory branding agency which donated the creative design, and Fairway Outdoor Advertising of the Triad which produced the boards and donated the billboard space as part of its community support of non-profit organizations. These donations truly help us “Empower Children and Families” throughout our coverage area.
Our staff
of over 300 work to accomplish this through four distinct
yet supportive program areas: Head Start and Early Head
Start, a federally funded holistic child development program
for children age 0 – 5 and their families; Regional
Child Care Resource and Referral Program, the lead agency
in a three county region providing child care information,
childcare scholarships for working families, and training
and technical assistance for providers; Nurse-Family Partnership
Program, an intensive nurse-home visitation program for
young first time mothers that is the only one of its kind
in North Carolina; and Catering for Kids, a food services
catering program for GCD centers and other child care
centers in the Triad.
We operate the only Nurse Family Partnership (NFP) program
in the state and the Program Officer at the National NFP
Office has called our program one of the best in the country.
This program is considered an exemplary prevention program
by the Office of Juvenile Justice and Delinquency Prevention.
GCD's RCCR&R program was named the lead agency in
a three county regional network that includes Guilford,
Randolph, and Rockingham counties and as such, is responsible
for the fiscal and programmatic accountability of all
programs.
GCD is passionate about the well being
of young children in poverty and the empowerment of their
parents to help both achieve their full potential.
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